Reseller Application Form

Resource Function:

Resource Function:

Resource Function:

What industry does your business operate in?

To determine how to execute your strategy with mobile monē an accurate, an objective view of where you are today is needed. Please provide a brief statement assessing the current state of your business.

(Please provide a product and/or services brochure can be attached - see upload box at the end of this form)
What is your competitive advantage (i.e. price, features)? How does your product/service differ from the competition in terms of exclusive processes or other features?

Please describe your customer base. (Indicate the size, segments, geographical information and any purchasing trends. Please attach a customer profile or customer data.

List factors that could potentially affect purchasing. For example: Seasonability; Availability; Convenience; Service; Emotional considerations (prestige, status); Gifting; Other factors.

Does a customer:Comes to the businessWe go the the customerCombination

Do you use trial offers, premiums or other incentives?Trial OffersPremiumsOther Incentives

If other incentives - describe?

If yes, how? If no what is the discrepancy?

How are staff introduced to and trained on a new product/service? How are marketing and sales collateral (on and offline) created and leads followed.

What is the source(s) of your most productive referral process and how is it managed?
Tactics – What is the approach you will take to achieve your goals? For example: Personal Sales Calls; New Collateral; Direct Mail; Newsletters; Print Advertising; Media Advertising; Trade Shows; Public Relations; Networking; Discounting; etc...

What is your current image in the marketplace/how are you perceived?

Does your advertising message follow the AIDA model (Attract Attention; Create Interest; Arouse Desire; Call for Action)?

List the promotional activities you are currently using. For example: Advertising; Personal Selling; Sales Promotions; Publicity/Public Relations?

What is your pricing model?

How price sensitive is your market? What change occurs in buying when prices rise or fall?

Provide an accurate depiction and forecast. Choose one or two strategies to achieve each of your goals. In your selection, consider what you know about your product, competitors and customer, based on your information above. Keep in mind your resources of time, budget and staff.

Goals - Identify your goal(s) for each segment or market. Your goals and objectives should be concrete, measurable and realistic. For example: Change to a chart; or;
Increase sales volume by X% or Y$ within existing customer base; Increase sales volume by X% or Y$ generating new customers; Increase sales volume by X% or Y$ getting existing customers to use the product/service more often; Enhance image, name recognition and/or reputation; Introduce a new product/service in (same area, new area); Budget Plan – general percent allocation for marketing, distribution, and support?

Attachment 1:

Attachment 2:

Attachment 3:

Attachment 4:

Name of Person Submitting Data:

Name of Company:

Email: